Great Beauty of China, Yongchang Lede

Enterprise Positioning

Yongchang Ledi will gradually form an eco-layout of culture industry, build a landmark urban traveling complex, make Chinese cultural tourism industry to a top level brand and establish a new era for Chinese cultural tourism industry based the key point of national tourism market and the strategy of property + tourism + culture + urbanization through mastering the national strategy of new style urbanization.

Cluster of cultural tourism products
Product operation
X + tourism complex

New cultural town + theme park + tourism town
Cluster of cultural tourism industry
Content operation
Cultural IP

Investment and operation of IP cultural industry + Cultural industry chain
Cluster of operation resources
Management operation
Global resources

Planning and operation of urban public cultural service + Tourism service chain

Let the culture promote the tourism, tourism boom commerce, and commerce success culture

Strategic developing principle of Yongchang Ledi

【Let the culture promote travel】the tourism can be promoted and developed through combining with culture and buildings with cultural features and cultural activities with regional characteristics.

【Let the tourism boom commerce】the commerce can be promoted more prosperous through traveling grograms which can bring in more and more consumers and lifting the influence of programs.

【Let the commerce success culture】combine cultural factors through business. The diversification of consumption promotes the integration of shopping, restaurants and entertainment. The theatres, museums and galleries in the cultural and commerce tourism areas forms differentiation with other shopping patterns and deepen the cultural themes.

Strategic Development Method of Yongchang Ledi

Depend on the I and II level development in the earlier stage | Depend on operation + finance for long-term development

Strategic Development Platform of Yongchang Ledi

Three major operating platform support the long term strategic development of enterprise

Cultural industry platform
Integrate cultural resources, invest cultural industry, and promote cultural fruits
Financial capital platform
Introduce international capitals, integrate industry capital and develop internet finance
Operation management platform
International operation management model, industrial management talents, and cultural service with characteristics

Strategic Development Mode of Yongchang Ledi

Dual-wheel driving of industry and finance

Brand Value

Co-creation, Win-Win, Sharing

When it comes to the co-creation, we must talk about sharing, because co-creation is the material support for sharing, and sharing is the value premise of co-creation. The co-creation without sharing is unsustainable, sharing without co-creation is fabricated. The true meanings of “create success with customers together” are realizing win-win in the activities of co-creation, achieving sharing based on win-win and promoting co-creation under the purpose of sharing.

The co-creation should take win-win as a premise

Sharing is the purpose of win-win

Co-creation is the foundation of sharing

Strategic Development Platform of Yongchang Ledi

Three major operating platform support the long term strategic development of enterprise

Enterprise Positioning
Integrator of Chinese Cultural Travel Industry
Brand Mission
Create an new era of cultural tourism industry and practice the Rejuvenation Dream of China
Enterprise Vision
Become the most influential integrator of Chinese cultural tourism industry
Brand Value
Co-creation, Win-win, Sharing
Brand Image
Innovative, hardworking, energetic and strong
Brand Character
Pioneer
Brand Concept
Tell Chinese stories to the world based on Chinese Culture