We would like to express our sincere gratitude to the friends and partners who care for and support Yongchang Ledi. Your support and trust make us obtain the rapid growth and development.

          General Secretary Xi said: “Telling Chinese stories is an epochal topic, and perfectly telling Chinese stories is an epochal mission ”; “Without full confidence in culture, without a rich and prosperous culture, the Chinese nation will not be able to rejuvenate itself.” Yongchang Ledi appears under the background of new era on strengthening the cultural confidence of China, with culture as a soul and tourism as a carrier, positioned as the most charming and vivid enterprise with the most representative Chinese-style charm and elegant demeanor. It insists on the concept of “remaining true to the original aspiration, absorbing the external quintessence, and facing the future”, so as to tell Chinese stories to the world.    

          In our hearts, there is always a mission to serve the country with the industry, take Chinese cultural inheritance as a fundamental aspect, complete the main task on perfectly telling Chinese stories to serve the society, and insist on the driving force of promoting the development of Chinese cultural tourism industry; in our hearts, there is always a vision to follow the objective of Chinese traditional cultural rejuvenation and development of the national culture industry, take social benefit as a premise, regard the international cultural tourism resources as the support, make the innovation of the cultural tourism industry as the content, and carry out the optimal configuration for Chinese historical and cultural resources, so that the cultural tourism as the brand-new experience form can be a new highlight for the development of the modern tourism industry, to boost the inheritance & development and deepening of Chinese culture, achieve the combination of real estate, tourism, culture and urbanization, forge the new-type cultural tourism complex, and become the integrator of the cultural tourism industry.

         To become the integrator of the cultural tourism industry, promote the innovation of the cultural tourism industry, integrate the domestic and overseas resources, depend on the international brands and international advanced technologies, use the internationalized means of expression, deeply show Chinese historical stories, inherit and carry forward Chinese culture, live up to the times, and successfully accomplish the mission, is our pursuit. The way to perfectly tell Chinese stories is, to excellently tell the logic of “originating from China but belonging to the world, and being based on the history but leading the future”, Chinese stories and epochal stories, so that the extensive and profound Chinese culture becomes the treasure of the world culture, to open the globalized chapter for the innovation era of the cultural tourism industry, and achieve the unlimited development of the cultural industry.

        The vision is our ambition, and this needs the persistent efforts and hard work of generations of people. We hope that, Yongchang Ledi people can carry forward the characteristic of “innovation, solid work, vitality and tenacity”, so as to achieve co-creation, win-win situation and sharing, create the common career, and realize the personal dream!

         Let us jointly build the tourism industry with cultural connotation, as well as the building with life temperature, to bring joy to the public, and make more people enjoy “Joyful Life”!