In order to respond to the call proposed by General Secretary Xi that perfectly telling Chinese stories is an epochal mission, Yongchang Ledi is dedicated to taking Chinese culture as a support point, with global resources as a platform, whole industrial cluster as the ecology, and new urbanization as a strategy, to tell Chinese stories to the world along the Belt and Road. Deeply excavate the culture and restore the history. Our story takes the Southern Song Dynasty as the pointcut, starts from the Ming & Qing Dynasties, and regards the historical buildings as the background, with historical culture as a script. Following the concept of “originating from China but belonging to the world, and being based on the history but leading the future”, in great China, Yongchang Ledi creates the magnificent Chinese-Western cultural exchange holy land, builds the new brilliance of Chinese culture, and forges the everlasting oriental cultural legend.
Achieving the combination of classic and modern styles, integrating culture with life, and adopting the popular way of cultural diffusion, are the most striking and sustainable. Every story is the cultural & historical accumulation of our country, as well as the crystallization of the wisdom of Chinese people for thousands of years. Every story has profound implied meaning. The unique international way of performance, and stage performance method on using high-tech measures to show farming and learning, make the magnificent Chinese history reappear, so that Chinese traditional culture shows endless vigor and life vitality in Yongchang Ledi of great China.
Tourism is originally a kind of enjoyment. However, the changeless model and monotonous route of the traditional tourism are the focus of complaints by tourists, so that subverting the traditional tourism becomes a necessity. This is not just the transformation from “providing products” to “offering services”, and needs a kind of cultural interpretation. Cultural implantation as connotation, story performance as a carrier, reasonable time arrangement as a method, and natural scenery as the background, achieve the combination of landscape and drama, to realize the realm of “harmony between human beings and nature”. Yongchang Ledi takes the tourism industry as the advantageous industry, forms the unique IP, and carries out all-round & systematic optimization and improvement for the regional economic & social resources, especially for tourism resources, related industries, ecological environment, public service, system & mechanism, policies & regulations and civilization quality, to realize the organic integration of regional resources, as well as the integrated development of the industry, create the ecological collaborative and in-depth new tourism model, and promote the innovation and upgrading for future tourism, so that tourism depends on culture to attract more tourists, and customers can obtain the visual feast and cultural enjoyment which new tourism bring.
